Real Estate Agents, Mortgage Specialists, Loan Officers, Real Estate Investors, Direct Marketers!

We are not going to bore you by repeating the concept of lead generation to expand your business as you certainly know it backwards and forwards. But, we do want you to think about how you get your leads and how they get processed so you make maximum money with minimum hassles and time!

As a way of introduction, let’s imagine this scene based on a true story about a direct marketer’s rapid expansion of her business:

Karen was pleased with the way her direct marketing business was going. She had finally found a headline and ad that was bringing her numerous leads each week. After much testing, she was now getting leads at a cost of only $23 each. She was sending them free information about her products and mailing them seven times before giving up. She was converting 9% of the leads to buyers, which was enough for her to be just above break-even!

So, while she was doing OK, she wondered if she could do better.

Her new voice mail company was capturing leads for her pretty well. They were transcribing the callers’ information and emailing it to her every day. Karen was pretty satisfied with this…until her marketing advisor asked her the million-dollar question: “What’s your hang-up rate from callers to your recorded message?”

Karen didn’t know. She didn’t know it was an issue. She just assumed that the leads she was getting were about all there was. Little did she know…

When she contacted her recorded message company, they told her that, yes, you can push some buttons on the phone and find out what your hang-up rate is. No, you can’t get any detailed statistics except for once a month, but at least you can get an idea by using the push buttons on your phone.

Karen was shocked to discover that less than half of the callers were leaving messages. More than half were hanging up and most of the hang-ups were at about 30 seconds!  She immediately changed her message  (paying particular attention to the first 30 seconds) and discovered her hang-up rate could be cut to only two out of ten hanging up, with 80% leaving their contact information!

Now her lead cost was reduced to just under $12 and she’s making way more money. But she could do even better! Too bad she didn’t “hook up” with the right effortless lead generation company from the beginning. In today’s advanced technology world, there’s simply no excuse for not using a truly state-of-the-art automated marketing company as your money making partner…  none.

For example, there’s no reason not to be able to receive your leads 60 seconds after the caller hangs up with their voice mail message attached and go to a secure web site to view and monitor ad tracking that will help you track which advertising sources are generating your calls.   With this information you can monitor and streamline your advertising so you’re getting the best bang for the buck!

Yes, if you’re not working with us, Excalibur Communications, you are not with the right company! You need to be using the ONLY effortless lead generation company that knows EXACTLY what you need  and delivers it with the leading edge of technology! Take a look at what we offer that no one else can match:

What is Emotional Response Marketing?
It's a strategy to turn spectators into more buyers and sellers. Use your own or Excalibur's free Library of Scripts, Ad Copy and Special Reports to generate more leads and more sales. Prospective new clients respond to your emotional ad copy, call into your toll free "800" number, listen to your emotional, motivating promotional message (which you may copy from Excalibur's Library) and are prompted to leave their name and address to receive their special report. You receive your Audio E-lead on every caller! View and listen to Excalibur's Library of Scripts for targeted emotional response marketing to buyers and sellers and a sample display ad.
How Does it Work?

Effortless Lead Generation Step 1
Assign a code to the property or Unique Selling Proposition you are marketing in your ads. Load the code information onto your system and wait for the calls! Excalibur also has a library of Special Reports with scripts already recorded and special codes already assigned. Advertise their availability with your 800 number. To check them out simply click on 'Realtors-Solutions to Cold Calls' on the menu, find the code you are interested in and click on “Listen to what your caller will hear.”

Effortless Lead Generation Step 2
Place the ad copy with your assigned 800 number and code in the media you feel will draw the best. Sit back and let the Excalibur system do the rest.

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When your potential caller calls your assigned 800 number:

Excalibur’s Multiple Line Technology takes action
Unlike most “voice mail” or “call-capture” systems, Excalibur’s system has multiple line technology, which means numerous callers can access your 800 number and your sales message at the same time.   Not only does our system make it easier for prospects to find you… we make sure you don’t lose your prospects to a busy signal! All our 800 numbers are 100% active 24x7 from any phone in Canada or the United States. 

Features for your caller and Time management for you
After callers have listened to your message they can press 3 for the Fax-on-demand feature, press 6 for the Voice Mail feature or press 0 for the Find-Me Transfer feature. These features can be turned on or off for your account by our support personnel. 

Call Capture Information
Excalibur’s Computer Telephony system captures the caller ID information delivered by the Telco servicing the caller’s area. Within 60 seconds of the caller hanging up the Excalibur system can deliver this information and the code number accessed via email to your PC, PDA, Tablet, email enabled cell phones and pagers or text message to old style pagers with 7 or 10 digit call number. 

Detailed Caller Audio E-lead to your PC
The Audio E-lead also sends a detailed email to your PC which gives you Caller Line ID, the time and date of the call, the length of the call, the code/s accessed, and caller’s phone number.

All this…

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Plus the e-lead shows you the action the caller took (i.e. left a voice mail message, requested a fax-on-demand or activated the find-me transfer).
Plus if the Excalibur system finds the caller’s name and address in the reverse directory lookup it will be included.
Plus if the caller leaves a voice mail message it is attached on the E-lead email as a .wav file for you to play on your PC.
Plus, if you’re using ad tracking it will help you track which advertising sources are generating your calls.  

With all this information you can monitor and streamline your advertising, so you’re getting the best bang for the buck! 

Text message to old style pagers
The text message to your pager will include the caller’s phone number and the code they accessed.

Effortless Lead Generation Step 3
The Excalibur system did its work, now it is time for you to pick up the phone and call those potential clients back and service those HOT Audio E-leads. 

Web Reporting Services
Ad Tracking of all your codes is available on your agent administration file in Elite Services Logon website. Simply enter your ID and Password and specify the codes and date range. This service makes it easy and convenient for you to track your advertising and monitor those media that pull the best. 

Find-Me Transfer
This feature gives your callers the option of transferring directly to you or your office by simply pressing “0”.  With this great feature, you can rest easy knowing your really hot leads can always reach you! 

Ad Copy Examples for you to use:
Ad copy samples target specific groups of Sellers, Buyers, Investors, etc. They are available to all Excalibur subscribers to use.

Our Library includes:
Sellers Emotional Response packages with voice scripts and special reports included.
Buyers Emotional Response packages with voice scripts and special reports included.
General Emotional Response packages with voice scripts and special reports included.
Emotional Response scripts for use by Real Estate Investors (foreclosure, depressed sale, etc).

Fax-on-Demand
Do you have too much information to give out over the phone? Not a problem.  Each of Excalibur’s codes  has the capacity for you to give your prospects the option of requesting a fax back with more detailed information by simply pressing 3.  As well your Audio E-lead will let you know who requested a fax and to what number.  This gives you a perfect reason to follow up with a prospect, one who’s now educated about what you have to offer. 

Excalibur offers Unlimited Codes, at no additional charge.
The Excalibur system is structured so that each 800 number has its own series of codes and as many as you want. Codes 100 -199 and 1000-1999 are excluded for the Special Reports and Library of Professionally Recorded Scripts, that  are available for you to use. 

Ad Tracking with access via Elite Services Logon
Ad Tracking of all your codes is available for all subscribers. Enter your ID and Password and specify the codes and date range. This service makes it easy and convenient for you to track your advertising and monitor those media that pull the best. 

Set-up Options:

1. Excalibur offers 800 # set-up with Custom Greeting
Caller calls your 800 number, listens to a short personalized message and is prompted for a code number.

2. Excalibur offers 800 # set-up with Custom Greeting And A Treed Menu
Caller calls your 800 number, listens to greeting and then a series of menu items to choose from. Excalibur can customize the tree to suit your needs and goals.

Text to Voice
Allows you to type your script then convert it to either a male or female voice and attach the assigned code to upload into your 800 number.

Audio E-Ad Link (for your website)
Audio E-Ad adds life and audio content to your website. When you next record a message you will immediately receive an email with the URL of your recording – just cut and paste the URL into your website once and every time you change the message for your listing, special report or personal profile, your website will be updated automatically.

Audio E-Lead Rotator Sales Manager's Automatic Lead Distribution Tool
Place one Emotional Response Ad and the Excalibur System will deliver the leads automatically on a rotating basis to each member of your office or team plus email you a tracking log report on which leads went to which realtors for follow-up purposes. Check http://www.ihatecoldcalls.com/Rotator.htm to see how it works. 

24 Hour Talking Ads (for your sellers to advertise their garage sale, FSBOs, Mortgage Specialists, Lawyers, Insurance, Home inspectors, etc.)

Each code is set-up with a unique ID, password and code so it will not affect your normal operation. The no hassle, no pressure way for you to give or rent a unique code. The Hot-Line will work for you and your support group 24 hours a day 7 days a week answering calls, logging calls, giving recorded messages to the caller and automatically sending fax material when requested by the caller. Visit http://www.excal-com.com/adsitter/ for examples.

PS: If you have an idea, “Tell Us and We’ll Build It for you”

Quite simply… No matter what your needs, Excalibur is perfectly suited to YOU!!  If you are not convinced, take a moment to call one of our Customer Service Representatives at 1-888-302-6593 … or simply complete the subscriber’s form and fax it to us, (we will have you set-up and ready to go in a couple of hours) and we’ll be in touch with you!!

CALL US: 1-888-302-6593