Real Estate Emotional Response Marketing by Excalibur Communications

Emotional Response Marketing

27 Biggest Selling Mistakes And How To Avoid Them

Excalibur Code #: 1001
Target market: Home Sellers
Listen to what your caller will hear

Advertising Suggestions: Daily - weekly - classified, weekly real estate papers, newsletter, advertorial placement, sports & theater programs, society or club newsletter, church bulletin, Real Estate TV channel, radio, your web site, local web site classified, add to your flier, post cards, email signatures, power cards.

Step 1 - Place the ad

Ad Copy

Display	Classified	Classified	Classified
Home Seller Makes BIG Mistake. To receive your free 27 biggest mistakes report call 1 800 (your number) code #1001 - 24hr recorded message.	Home Seller Avoids Big Loss by reading the free special report on 27 biggest selling mistakes. To receive your copy call 1 800 (your number) code #1001 - 24hr recorded message.	HOME SELLER Which of these costly mistakes will you make when selling? To receive your free 10 biggest mistakes report call 1 800 (your number) code #1001 - 24hr recorded message.	Home Seller Loses $$$ Call 1 800 (your number) code #1001 - 24hr recorded message to avoid the same mistake.

Advertorial

Home Sellers - learn the FACTS before you List
If you’re serious about selling your house, it’s critical – before you sign anything – to know how to successfully sell in today’s market. The secret sounds so simple. (Maybe that’s part of the problem!) To beat the competition today, you simply must avoid the mistakes other sellers are most likely to make. Then you’ll sell faster and get the best price, too!

Mistake #1. Wrong Price.
Experience shows the right price sells a house faster than any other factor. When the listing price is more than 5% over market value, the price alone discourages buyers. That’s because an overpriced house scares away potential buyers who think they can’t even afford to look. Buyers who do look at an overpriced house know they can get more house for their money elsewhere.
Let us help you sell your house without a mishap. Working together, we’ll avoid the common – and not-so-common – mistakes sellers often make. For your copy of the free 27 Biggest Selling Mistakes And How To Avoid Them call 1 800 (your number) code #1001- 24hr recorded message.

Audio Script

Use of professionally recorded script: You or your company must be an Excalibur subscriber with an ID, password and assigned 800 #. Each Excalibur Emotional Response code has its own professionally recorded script waiting for you to use.
Standard set-up - Advertise the assigned 800 number in all advertising media and this code 1001 when targeting sellers and the USP.
Treed set-up - Excalibur can build a treed interactive voice response system specifically for you, with a greeting and menu features to include a number of different USPs and other action you may require.
On the Web Click Here to listen or call 1 877-736-2975 code #1001

Step 2 - Make sure you have the Special Report on your computer and you have
read it.

The Offer - “The FREE Special Report”

This is the document or service the caller expects to receive:
Special Report – This is a report written by Excalibur’s writers on the emotional head line topic, for example “27 common seller’s mistakes and how to avoid them”. These reports are available to Excalibur subscribers in a ready to print PDF file. This will allow you to print as required.

Audio E-leads

Audio E-Lead: Audio E-lead from the Excalibur system is delivered 60 seconds after the caller hangs up. The email will contain the date and time of the call, the callers phone number (if not blocked), the code number and name of the report the caller is interested in, the length of time the caller was connected, data from the reverse directory look-up if available and a wav file with the callers voice mail message (if they left one). This Audio E-lead can be sent to multiple email addresses including your cellular phone or pager if applicable.

Step 3 – Follow Up

Follow-Up

Follow-up: Audio E-Leads Hot-Warm-Cold
A HOT Audio E-lead with attached voice mail message. WOW the caller with your service by calling them back immediately and dealing promptly with their needs and information request. Place this caller in your contact management system and continue to build the relationship.
A WARM Audio E-lead the caller listened to the script but did not leave a voice mail message. This call must be followed up within 24 hours or the caller will not remember their motivation for calling your 800 service. The follow-up must be polished, professional and non intrusive. Place this caller in your contact management system and continue to build the relationship.
A COLD Audio E-lead The length of time they listened to the message should determine your follow-up activity. If less then 15 seconds (.2 of a minute) I would delete. If more than 15 seconds I would follow the same routine as a warm call.

Examples of follow-up scripts

Suggested follow up script when calling potential Hot Audio E-lead
"Hi. This is (your name) . I’m with (your company) and I noticed you or someone at this number just called my hotline regarding our special report for (Name of the Report). [Pause} I would like to confirm your mailing address so I can send this free report to you. (Confirm address and enter into your database). Do you have an email address or fax number?
Is this a convenient time to talk? Or (Buyer or Seller) a home is one of your biggest financial commitments is this a good time to assist you?
(IF YES) Start gathering details and lead to setting up an appointment
(IF NO) When is a convenient time for me to call you?
Suggested follow up script when calling potential WARM Audio E-lead
"Hi. This is (your name) . I’m with (your company) and I noticed you or someone at this number called my hotline regarding our special report for (Name of the Report). [Pause} This is a free report that I would like to either mail or email to you. Would you like to receive it?
(IF YES) Prompt for mailing address, email address, etc.
(IF NO) (Depends how aggressive you are) respond with another question or terminate the call with "Thank you for calling our hotline service and have a great day"
Is this a convenient time to talk? Or (Buyer or Seller) a home is one of your biggest financial commitments is this a good time to assist you?
(IF YES) Start gathering details and lead to setting up an appointment
(IF NO) When is a convenient time for me to call you?

Call Excalibur today and take your business to the next level.

Excalibur Sales 1 888 302-6593 Excalibur Support 1 888 868 4646