Real Estate Marketing

Sue's Marketing Suggestion...☺

Farm or Ranch Listing

Giddy up... don't wait till the cows come home!! Farms are fun... put your gum boots on and get right "into" it. Walking the whole property and viewing all the out buildings is a good start! Doodle around the main "farm-house" jotting down all necessary particulars and then be sure to get your Excalibur 1-800 # to be your #1 "farm/ranch hand".

Step 1> Record your marketing message into one of your assigned codes. Paint your caller an audio picture of your farm listing. Make your voice sound excited and upbeat.

For example:
"A very rare opportunity in our area, a chance to own a 22.36 acre farm, close to town with a large family home. Several sturdy out buildings and a quaint separate cottage presently renting for $450/month. The main 4 bedroom, 3 bathroom home is immaculate throughout with a beautifully spacious rise and shine eat in kitchen that leads to that oh so handy laundry, utility, mud room. Out buildings include a deluxe chicken coop with a 30' by 50' pen with run, a totally equipped green house and your typical solid barn with 4 horse stalls, tack room and hay-loft. All fences on the property have been kept in excellent repair, there is also a fabulous 1/2 acre organic garden, a small apple orchard and at least 5 acres of merchantable timber at the back of the property.
Properties such as this rarely come along. For a private showing please press 6 and leave your name and phone number."

Step 2> Do not forget to add a sign rider with your 1-800# and assigned code to your for sale sign.

Step 3> Prepare ad copy for different media... be sure to utilize "ad-tracker" to track your callers and measure return on your advertising investment.

Display Ad Example for Real Estate Magazine 1
 

	Rare Farm Property Once in a life time opportunity to own 22.36 acre farm with large 4 bdrm. 3 bthrm. family home. Several out buildings and a quaint separate cottage presently renting for $450/month. Please call 1-800-xxx-xxxx enter code 2071
Christy Wheatcroft - Land & Farm Specialist ABC Realty of Somewhere

Display Ad Example for Real Estate Magazine 2
 

Display Ad Example for Real Estate section Newspaper 3
 

Classified Ad Example for Real Estate section Newspaper 4
 

Example of Ad Tracking
 

Sue

Download a printable PDF version