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Real Estate Marketing

Sue's Marketing Suggestion...

Real Estate Agent & your local Florist

Business is "Blooming"... say it with flowers! Show your appreciation to your next buyer or seller with a 'thank-you and flowers' (or a plant that can be replanted in their new garden). Why not approach your favorite florist with a business proposition that suggests a discount for you on flowers/plants... and in exchange you will set him/her up with their own unique selling proposition on your 1-800 #. Perhaps they offer flower arranging classes but don't have time to take all the calls, or maybe they would like to advertise Mother's Day Specials, Wedding Specials, etc...

A Win for you - With a positive business relationship with your local florist that will not only lead to more referrals but... you have exposure as a good community minded real estate agent that supports local businesses.

A Win for your local Florist - Talk to the owner about using your codes to help promote their business. Explain how your 1-800 call capture works and how you can track each call. Show them a print out at the end of each month of how many calls they received as a result of the cooperative ad that you placed.

Ad Copy Example
 

Flowers by Mary-Jane - we have several up and coming specials for all occasions... like a dozen roses on Valentines Day just $19.99.
To hear about  all our specials call {Your
assigned 1-800 #} enter code 201.

Sponsored by
Jane Smith
ABC Realty
Helping our
Community

We also have space left in next month's Flower Arranging class, please call {Your assigned
1-800 #} enter code 202 to register.

Your EXCALIBUR 1-800 # and REAL ESTATE services program can be working for you 24/7... all it takes is a little CREATIVITY.

Good luck with this simple influence marketing campaign.

Sue

Download a printable PDF version

 

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Real Estate Home - I Hate Cold Calls

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