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Real Estate Marketing
Sue's Marketing Suggestion...☺
Real Estate Agent & Gas
Station Manager
PUMP IT UP... do
you have a favorite local Gas Station?... why not have some pens made with your
Logo and your Excalibur 1-800 # and code... keep it precise, maybe offer local
buying/selling reports. Your local gas station manager should be pleased to give
out free pens to their customers.
A Win for you - On the barrel of the pen is
your Excalibur 1-800# and a code with your Unique Selling Proposition or a code
from Excalibur's library of emotional response scripts. You are now in contact
with a group of clients influenced by the Gas Station Manager.
A Win for your Gas Station Manager - When
the station's customers sign the credit card receipt the attendant says "Oh
please keep the pen". Explain how your 1-800 call capture works and how you can
track each call resulting from the pens that are handed
out. Show them a print out at the end of each month of how many leads
you received from the gas station manager marketing campaign.
A clean cut deal to pump up your
business and great PR for the gas station.
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The
message on the barrel of the pen may say |
| Logo |
Current list
of Hot Properties
Call 1-800-XXX-XXXX enter code 207 |
| |
| Logo |
FREE Market
Evaluation of your Home
Call 1-800-XXX-XXXX enter code 410 |
| |
| Logo |
27 Tips on
Selling your Home Fast
Call 1-800-XXX-XXXX enter code 358 |
Costs Example:
250 pens with your 1-800 number and assigned code on the barrel, $150.00 to
$200.00
Your other cost is the usage of the Excalibur system.
| 50 call
example |
| Item |
Cost |
Number
of calls |
Costs
per call |
Total
cost |
| 250 Pens |
$200.00 |
50 |
$4.00 |
$200.00 |
| Excalibur
usage - average 2 minutes per call |
$0.25 |
50 |
$0.50 |
$25.00 |
| Cost per
lead |
|
|
$4.50 |
$225.00 |
| |
|
100 call example |
| Item |
Cost |
Number of
calls |
Costs per
call |
Total cost |
| 250 Pens |
$200.00 |
100 |
$2.00 |
$200.00 |
| Excalibur
usage - average 2 minutes per call |
$0.25 |
100 |
$0.50 |
$50.00 |
| Cost per
lead |
|
|
$2.50 |
$250.00 |
This will also work with Key Tags, Bags or Pen
Lights
Good luck with this simple influence marketing campaign with your Gas
Station.
Sue
Download a printable PDF version
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