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Real Estate Marketing
Sue's Marketing Suggestion...☺
Real Estate Agent & Gardener
Business Relationship!
The Happy Gardener... do you have a particular
gardener... or gardening Co. in your area that you would like to partner with?... why
not ask him/her to give out your cards to his/her
clientele...
A Win for you - On the back of your
cards invite the reader to call your Excalibur 1-800# and enter the code of your
unique selling proposition or a code from Excalibur's library of emotional
response scripts.
A Win for your Gardener - Explain to the
Gardener how your 1-800 call capture works and offer the use of one of your
codes. Suggest to the gardener that you will hand out
his/her cards with your Excalibur 1-800# and the code you assigned to
them. The code would have a message and offer of one free trim and the ability
for the caller to press zero for immediate connection to the gardener. Explain
how you can track each call resulting from the cards
that are handed out. Show them a print out at the end of each month
of how many leads you received from their efforts and how many leads they received
from your efforts.
A clean cut deal, you will both
benefit with new business.
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Back of Real
Estate Agents Card example |
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Back of
Gardeners Card example |
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For a current
report on the Real Estate Market in your area
Please call 1-800-XXX-XXXX
code 203
For your copy of the 27 Seller's mistakes and how
to avoid them code 1001
For your copy of the 15 Buyer's mistakes and how
to avoid them code 1104 |
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For your complimentary
trim or mow (limited area)
Please call 1-800-XXX-XXXX code 205
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Costs Example:
Print 250 of your cards with your 1-800 and assigned code on the back.
Print 250 cards for the gardener with your 1-800 and assigned code on the back.
Use your present business card print so you don't have the cost of redoing the
front of the card. Both runs of card should be in the 75 to 125 dollar range.
Your other cost is the usage of the Excalibur system.
| 50 call
example |
| Item |
Cost |
Number
of calls |
Costs
per call |
Total
cost |
| Printing of
Cards |
$125.00 |
50 |
$2.50 |
$125.00 |
| Excalibur
usage - average 2 minutes per call |
$0.25 |
50 |
$0.50 |
$25.00 |
| Cost per
lead |
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|
$3.00 |
$150.00 |
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100 call example |
| Item |
Cost |
Number of
calls |
Costs per
call |
Total cost |
| Printing of
Cards |
$125.00 |
100 |
$1.25 |
$125.00 |
| Excalibur
usage - average 2 minutes per call |
$0.25 |
100 |
$0.50 |
$50.00 |
| Cost per
lead |
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$1.75 |
$175.00 |
A rubber stamp may also work for the backs of your
present business card.
Good luck with this simple influence marketing campaign with your Gardener.
Sue
Download a printable PDF version
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