Real Estate Marketing

Sue's Marketing Suggestion...☺

Waterfront Specialist NO Listing... YET

Make a Splash... One thing they aren't building any more of is "Waterfront"... so there's nothing quite like that Waterfront listing! Whether it's a mansion on a fabulous beach or a cozy cottage on a peaceful lake... it's exciting!! Be sure to get your Excalibur 1-800 # working for you big time!

Step 1> Borrow a listing from a fellow real estate agent and follow Sue's "Waterfront Listing" suggestion.
or
Step 1> Record your USP (Unique Selling Proposition) marketing message into one of your assigned codes. Paint your caller an audio picture. Make your voice sound excited and upbeat.

For example:
"The Art of Selling Waterfront Property!"
Your home is special, it has a limited unique resource called waterfront. This is an advantage and a disadvantage when you decide to sell. Everyone wants a waterfront property but there are very few who can afford to buy it. These qualified waterfront buyers are very methodical in their approach to purchasing a property. They like to rely on professionals who specialize in selling waterfront properties and have a first hand historic knowledge of all waterfront properties in the area.

I have perfected the Art of Selling Waterfront Homes so well that my inventory of waterfront listings is close to zero but my database of waterfront buyers is always full.
If you are thinking of selling your waterfront property and need the best waterfront specialist on your side, please press 6 and leave your name, phone number and the most convenient time for a call back."

Step 2> Prepare ad copy for different media... be sure to utilize "ad-tracker" to track your callers and measure return on your advertising investment.

Display Ad Example for Real Estate Magazine 1
 

	WANTED WaterFront Property Do you have an evening view like this? If yes, please call 1-800-xxx-xxxx enter code 2081
Ronald Linkwater - WaterFront Property Specialist ABC Realty of Somewhere

Display Ad Example for Real Estate Magazine 2
 

Display Ad Example for Real Estate section Newspaper 3
 

Classified Ad Example for Real Estate section Newspaper 4
 

Example of Ad Tracking
 

Sue

Download a printable PDF version