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Real Estate Marketing
Sue's Marketing Suggestion...☺
Waterfront Listing for Real Estate Agent
Make a Splash...
One thing they aren't building any more of is "Waterfront"... so there's nothing
quite like that Waterfront listing! Whether it's a mansion on a fabulous beach
or a cozy cottage on a peaceful lake... it's exciting!! Be sure to get your
Excalibur 1-800 # working for you big time!
Step 1> Record your marketing message into
one of your assigned codes. Paint your caller an audio picture of your
waterfront listing. Make your voice sound excited and upbeat.
For example:
"This amazing 3 bedroom, waterfront home sits on a secluded one acre parcel of
land on Beacher Bay. When you walk in the front door of this 1999 open
architecture home, the most picturesque waterfront view explodes in front of
you.
Imagine yourself preparing breakfast in your gourmet kitchen while watching a
jumping salmon cause ripples on the shimmering surface of Beacher Bay.
You will enjoy many breathtaking sunsets from the new 900 square feet deck. If
you enjoy walking in sand, just kick off your shoes and take a stroll down this
fabulous stretch of beach. This immaculate home had a 2006 major make over by
the renowned home decorator Francisco Martinas.
For a private showing of this property please press 6 and leave your name and
phone number."
Step 2> Do not forget to add a sign-rider
with your 1-800 # and assigned code to your for sale sign.
Step 3> Prepare ad copy for different
media... be sure to utilize "ad-tracker" to track your callers and measure
return on your advertising investment.
Display Ad Example
for Real Estate Magazine 1
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Water Front Property
3 bedrooms, 2 bath waterfront home on
one acre on Beacher Bay. This immaculate home had a 2006
major make over by the renowned home decorator Francisco
Martinas. Showings by appointment ONLY.
Please call 1-800-xxx-xxxx enter code 2051 |
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Charles Rockwell - Water Front
Property Specialist
ABC Realty of Somewhere |
Display Ad Example
for Real Estate Magazine 2
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Water Front
Property
3 bedrooms, 2 bath waterfront home on
one acre on Beacher Bay. This immaculate home had a 2006
major make over by the renowned home decorator Francisco
Martinas. Showings by appointment ONLY.
Please call 1-800-xxx-xxxx enter code 2052 |
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Charles Rockwell
- Water Front Property Specialist
ABC Realty of Somewhere |
Display Ad Example
for Real Estate section Newspaper 3
|
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Water Front
Property
3 bedrooms, 2 bath waterfront home on
one acre on Beacher Bay. This immaculate home had a 2006
major make over by the renowned home decorator Francisco
Martinas. Showings by appointment ONLY.
Please call 1-800-xxx-xxxx enter code 2053 |
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Charles Rockwell
- Water Front Property Specialist
ABC Realty of Somewhere |
Classified Ad Example
for Real Estate section Newspaper 4
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Water Front
Property
3 bedrooms, 2 bath waterfront home on
one acre on Beacher Bay. This immaculate home had a 2006
major make over by the renowned home decorator Francisco
Martinas. Showings by appointment ONLY.
Please call 1-800-xxx-xxxx enter code 2054
Charles Rockwell - Water Front
Property Specialist
ABC Realty of Somewhere |
Example of Ad Tracking
| Media |
Code 205 |
Week 1 Calls |
Week 2 Calls |
Week 3 Calls |
Week 4 Calls |
Week 5 Calls |
| Real Estate Mag. 1 |
1 |
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| Real Estate Mag. 2 |
2 |
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| Newspaper Display |
3 |
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| Newspaper Classified |
4 |
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| Waterfront Property
Flyer |
5 |
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| Radio Ad |
6 |
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| Co-Op Ad Campaign |
7 |
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Sue
Download a printable PDF version
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